Wednesday, July 21, 2010
Friday, February 5, 2010
TV/Interent Commercial Giveaway Announced
Video Innovations of Plymouth, PA, is announcing its second annual video giveaway. This year, Scott Cannon, the owner of the company, will be giving away production for a 30 second television/internet commercial valued at $1,200.00 to a local business owner.
The commercial can be used for televsion and/or posted on the winning businesses website and social accounts, as well as sent via email to perspective customers.
Last year Video Innovations launched the Wyoming Valley Business Channel on YouTube. Videos on the channel range from all of the television spots the company does for its clients to mini documentaries on events in the area including the Pittston Tomato and Plymouth Kielbasa Festivals. It is an inexpensive way for businesses to have a professional video made, and then posted on the internet.
Video Innovations is giving away the $1,200.00 package on Monday March 8th, with the deadline for entries on Friday, March 5th, 2010. Details and contest rules can be found at videoinnovations.com.
Scott Cannon, the owner of Video Innovations, is located in Plymouth, Pennsylvania. He has been in business for 20 years and formerly worked as a video producer at WBRE and WVIA.
The commercial can be used for televsion and/or posted on the winning businesses website and social accounts, as well as sent via email to perspective customers.
Last year Video Innovations launched the Wyoming Valley Business Channel on YouTube. Videos on the channel range from all of the television spots the company does for its clients to mini documentaries on events in the area including the Pittston Tomato and Plymouth Kielbasa Festivals. It is an inexpensive way for businesses to have a professional video made, and then posted on the internet.
Video Innovations is giving away the $1,200.00 package on Monday March 8th, with the deadline for entries on Friday, March 5th, 2010. Details and contest rules can be found at videoinnovations.com.
Scott Cannon, the owner of Video Innovations, is located in Plymouth, Pennsylvania. He has been in business for 20 years and formerly worked as a video producer at WBRE and WVIA.
Wednesday, February 3, 2010
Good Info On How Videos Can Increase Sales
You have a fantastic product and a great Web site to promote it, but something is missing. Internet video marketing is quickly becoming a strong tool companies are using to attract leads or new customers through their Web sites. Some of the reasons video is an excellent resource to enhance your Web site include: 1. Modern technology has created a demand for new ways to promote materials and services. Now potential clients are skimming the Web and popular sites like YouTube at the office, in restaurants, on the bus and anywhere else they might be, while using handheld computers, smart phones and other devices. Having quality video on your site allows potential clients to view your business, product or services quickly and easily. Plus, video helps to boost your Web site in the Search Engine Optimization (SEO) rankings. 2. Videos can educate and create awareness in just two to three minutes, allowing you to tell about your product or service without wasting a lot of Web space or boring your viewers with a large block of text. A picture is worth 1,000 words, so just imagine how valuable a moving and audible picture can be. 3. Studies are finding that Web sites containing videos have better-educated shoppers making purchases and keeping those purchases without many returns. That means a better bottom line for your business. 4. It's not just the teenagers and 20-somethings viewing marketing videos. These interactive programs allow you to connect with customers of all ages on a more personal basis, which makes your customers feel the content on your site is more accessible. Plus, a video can be used just like a paid salesperson - without the employee expenses. If you're ready to bump your Web site up to a new level with video marketing, companies like Fathom SEO can work with you to develop the perfect video to promote your products or services. Fathom SEO's Internet video production and marketing team uses SEO principles and trenchant keywords for audio search indexing to market and increase your video's popularity, and they also convert actual Web site pages into videos for easy viewing on-site. These video pages are then distributed through video portals. Take a look at your Web site. Is it in need of conversation, better explanation of your product or services or stronger SEO rankings? Consider adding an Internet marketing video to make your Web site work smarter for your company. Courtesy of ARAcontent
Wednesday, January 6, 2010
Are you a lawyer advertising in the phone book, still?
Here is a wonderful article on the benefits of lawyers advertising on YouTube. My videos are as professional as Findlaws, and at a fraction of the price.
Commentary: Marketing with YouTube
by Jane Pribek
January 6, 2010
The other day, after viewing the latest humorous Saturday Night Live skit on YouTube using a link someone e-mailed me – I mean, the other day while I was working – I got to wondering about the potential for YouTube as a marketing tool for lawyers.
I searched “Wisconsin lawyer” and “Wisconsin attorney” and found that a few of you have incorporated the free, online video-sharing Web site, now owned by Google, into your marketing repertoire.
One such lawyer is William H. Green of Green & Kapsos LLC in Milwaukee, who has posted five videos on YouTube.
The videos were filmed and edited by Findlaw, and they’re posted on the firm’s Web site as well. They weren’t cheap, Green says – he declined to give an exact pricetag, but said they cost several thousand dollars.
Still, he has no regrets. “They were a bargain for how professional they look,” he says.
More importantly, Green is fairly certain that prospects don’t use the Yellow Pages to find lawyers as often as they used to. So he’s opted to spend fewer marketing dollars on the Yellow Pages and has diverted that money to upgrading the firm’s Web site.
Adding the Findlaw videos was step one toward that goal.Posting videos on YouTube is simple. You need to login to Google, click on the yellow “upload” and “video file” buttons, locate the file on your computer to upload, and click on it. You can add a title, description and tags to make the video easy to find.
You can also opt for strict privacy settings for videos of your family, or “public” for a video about your law practice. And, for the Web 2.0 types reading this, there’s an autoshare feature, so that you can automatically post your YouTube videos to Facebook and Twitter.
Green faithfully surveys all new clients and prospects about how they found him. So far, no one has claimed his YouTube videos brought them in. But the videos haven’t been posted for very long, and the holidays are a slow time for lawyers like Green who concentrate on divorce and bankruptcy.
He predicts that he will see business from the videos soon. Until then, he’s committed to creating a “multimedia presence” and experimenting with new technologies for marketing as they become available.“I know a lot of lawyers who don’t advertise, who don’t do anything to market themselves or try new strategies to build their client base. It shows in the way they practice law; they don’t challenge themselves in that regard, either. But I’m trying to build something here,” he says.
Is there a downside to YouTube? I wrote a column several months ago about attorneys advertising on Craigslist, the free online classified advertising service, and a reader commented that it seemed like “advertising in a brothel.”He makes a point: People judge you by the company you keep, and there are a lot of just plain awful videos on YouTube – along with a few really hilarious SNL clips, sports highlights, political commentary, etc.
But on Oct. 9, 2009, on the third anniversary of YouTube’s acquisition by Google, one of its creators announced in a blog posting that YouTube was serving "well over a billion views a day" worldwide. That’s a huge audience and a great deal of potential exposure.
Commentary: Marketing with YouTube
by Jane Pribek
January 6, 2010
The other day, after viewing the latest humorous Saturday Night Live skit on YouTube using a link someone e-mailed me – I mean, the other day while I was working – I got to wondering about the potential for YouTube as a marketing tool for lawyers.
I searched “Wisconsin lawyer” and “Wisconsin attorney” and found that a few of you have incorporated the free, online video-sharing Web site, now owned by Google, into your marketing repertoire.
One such lawyer is William H. Green of Green & Kapsos LLC in Milwaukee, who has posted five videos on YouTube.
The videos were filmed and edited by Findlaw, and they’re posted on the firm’s Web site as well. They weren’t cheap, Green says – he declined to give an exact pricetag, but said they cost several thousand dollars.
Still, he has no regrets. “They were a bargain for how professional they look,” he says.
More importantly, Green is fairly certain that prospects don’t use the Yellow Pages to find lawyers as often as they used to. So he’s opted to spend fewer marketing dollars on the Yellow Pages and has diverted that money to upgrading the firm’s Web site.
Adding the Findlaw videos was step one toward that goal.Posting videos on YouTube is simple. You need to login to Google, click on the yellow “upload” and “video file” buttons, locate the file on your computer to upload, and click on it. You can add a title, description and tags to make the video easy to find.
You can also opt for strict privacy settings for videos of your family, or “public” for a video about your law practice. And, for the Web 2.0 types reading this, there’s an autoshare feature, so that you can automatically post your YouTube videos to Facebook and Twitter.
Green faithfully surveys all new clients and prospects about how they found him. So far, no one has claimed his YouTube videos brought them in. But the videos haven’t been posted for very long, and the holidays are a slow time for lawyers like Green who concentrate on divorce and bankruptcy.
He predicts that he will see business from the videos soon. Until then, he’s committed to creating a “multimedia presence” and experimenting with new technologies for marketing as they become available.“I know a lot of lawyers who don’t advertise, who don’t do anything to market themselves or try new strategies to build their client base. It shows in the way they practice law; they don’t challenge themselves in that regard, either. But I’m trying to build something here,” he says.
Is there a downside to YouTube? I wrote a column several months ago about attorneys advertising on Craigslist, the free online classified advertising service, and a reader commented that it seemed like “advertising in a brothel.”He makes a point: People judge you by the company you keep, and there are a lot of just plain awful videos on YouTube – along with a few really hilarious SNL clips, sports highlights, political commentary, etc.
But on Oct. 9, 2009, on the third anniversary of YouTube’s acquisition by Google, one of its creators announced in a blog posting that YouTube was serving "well over a billion views a day" worldwide. That’s a huge audience and a great deal of potential exposure.
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