Good Info On How Videos Can Increase Sales

You have a fantastic product and a great Web site to promote it, but something is missing. Internet video marketing is quickly becoming a strong tool companies are using to attract leads or new customers through their Web sites. Some of the reasons video is an excellent resource to enhance your Web site include: 1. Modern technology has created a demand for new ways to promote materials and services. Now potential clients are skimming the Web and popular sites like YouTube at the office, in restaurants, on the bus and anywhere else they might be, while using handheld computers, smart phones and other devices. Having quality video on your site allows potential clients to view your business, product or services quickly and easily. Plus, video helps to boost your Web site in the Search Engine Optimization (SEO) rankings. 2. Videos can educate and create awareness in just two to three minutes, allowing you to tell about your product or service without wasting a lot of Web space or boring your viewers with a large block of text. A picture is worth 1,000 words, so just imagine how valuable a moving and audible picture can be. 3. Studies are finding that Web sites containing videos have better-educated shoppers making purchases and keeping those purchases without many returns. That means a better bottom line for your business. 4. It's not just the teenagers and 20-somethings viewing marketing videos. These interactive programs allow you to connect with customers of all ages on a more personal basis, which makes your customers feel the content on your site is more accessible. Plus, a video can be used just like a paid salesperson - without the employee expenses. If you're ready to bump your Web site up to a new level with video marketing, companies like Fathom SEO can work with you to develop the perfect video to promote your products or services. Fathom SEO's Internet video production and marketing team uses SEO principles and trenchant keywords for audio search indexing to market and increase your video's popularity, and they also convert actual Web site pages into videos for easy viewing on-site. These video pages are then distributed through video portals. Take a look at your Web site. Is it in need of conversation, better explanation of your product or services or stronger SEO rankings? Consider adding an Internet marketing video to make your Web site work smarter for your company. Courtesy of ARAcontent