Good Info On How Videos Can Increase Sales

You have a fantastic product and a great Web site to promote it, but something is missing. Internet video marketing is quickly becoming a strong tool companies are using to attract leads or new customers through their Web sites. Some of the reasons video is an excellent resource to enhance your Web site include: 1. Modern technology has created a demand for new ways to promote materials and services. Now potential clients are skimming the Web and popular sites like YouTube at the office, in restaurants, on the bus and anywhere else they might be, while using handheld computers, smart phones and other devices. Having quality video on your site allows potential clients to view your business, product or services quickly and easily. Plus, video helps to boost your Web site in the Search Engine Optimization (SEO) rankings. 2. Videos can educate and create awareness in just two to three minutes, allowing you to tell about your product or service without wasting a lot of Web space or boring your viewers with a large block of text. A picture is worth 1,000 words, so just imagine how valuable a moving and audible picture can be. 3. Studies are finding that Web sites containing videos have better-educated shoppers making purchases and keeping those purchases without many returns. That means a better bottom line for your business. 4. It's not just the teenagers and 20-somethings viewing marketing videos. These interactive programs allow you to connect with customers of all ages on a more personal basis, which makes your customers feel the content on your site is more accessible. Plus, a video can be used just like a paid salesperson - without the employee expenses. If you're ready to bump your Web site up to a new level with video marketing, companies like Fathom SEO can work with you to develop the perfect video to promote your products or services. Fathom SEO's Internet video production and marketing team uses SEO principles and trenchant keywords for audio search indexing to market and increase your video's popularity, and they also convert actual Web site pages into videos for easy viewing on-site. These video pages are then distributed through video portals. Take a look at your Web site. Is it in need of conversation, better explanation of your product or services or stronger SEO rankings? Consider adding an Internet marketing video to make your Web site work smarter for your company. Courtesy of ARAcontent

Why do some political commercials look better?

With 17 candidates running for judge this election, most of them have television commercials airing, and most have some sort of video on You Tube or on their website. But why is it that some look good, and some look cheesy? Let's take a closer look, shall we?

The Message: "You know me, you trust me." was quoted in one spot. Well, what if I don't know you? Now what? Sounds like you're trying to coerce me into something I'm not comfortable with. The message should be clear: Who are you and what are you going to do that's better than the last person who did the job. There are a lot of neat, clever tricks you can do with a script, but few know how to pull them off without looking corny.

Talent: Talent are the people you see in the commercials, the politicians, the friends and family who give testimonials etc. They can be confident and relaxed, or stiff and forced. Let's face it, not all people are comfortable when you stick a camera in someones face. It is the job of the person who is directing the commercial to know how to get the best performance out of these people, and not leave until they get a good, honest take that will set off a spark in the minds of the viewers.

Technical: This means lighting. audio, graphics, and editing. I shake my head every time I see one of the judge spots. The candidate looks like he was filmed in Norman Bates' basement. You know, that one bulb hanging light that revealed Norman's dead mother? I actually takes a lot of time and effort to do good lighting. The reason it doesn't always happen is that the person doing the lighting does not know how to do it or does not take the time involved.

There are some good commercials out there, and there are some stinkers. One thing I noticed is that candidates do not shop around to get the best quality at the best price. They pick a company or someone by word of a buddy, or they hire a high priced advertising agency, when doing a simple Google search will net them 10 phone numbers and websites they could call to get a quote and a better commercial. But were not electing thifty, economical thinkers here, we're electing politicians!